Rand Brenner is CEO of Licensing Consulting Group (LCG), an intellectual property management and licensing company specializes in assisting startups and small to mid-size businesses strategically use their intellectual property to generate revenues. He is also the founder of Licensing4Profits.com, which offers training, coaching and courses on licensing and how to use it to make money with all types of intellectual property.

His licensing experience includes medical devices, health care technology, consumer products, food, entertainment, software, digital media and more. Rand has led international licensing programs as both licensee and licensor for startups and Fortune 500 companies, and through licensing consulting projects focused on strategy, marketing and business development initiatives.

Prior to founding LCG, Rand was Vice President of Licensing at Saban Entertainment, where he managed a one hundred million dollar licensing division. He was responsible for developing and managing the licensing initiatives in the US, Canada and Mexico for the multi-billion dollar Mighty Morphin Power Rangers TV show, and two Power Rangers Movies. Rand was also a licensing executive at Warner Bros. Consumer Products. where he licensed out a number of high profile theatrical, television and publishing properties including Batman and Batman II movies, the animation classic Looney Tunes (i.e. Bugs Bunny).

Rand has written a number of published articles about licensing appearing in several magazines, including The Licensing Journal, Intellectual Property Magazine and License India. He’s a contributing writer in Creating New Ventures published by the California State University Fullerton Center for Entrepreneurship.

 

 

Rand also speaks on licensing at business, startup and investment conferences. Some of these include the Hong Kong Film Art Expo, UCI Business School, MedTech Monday Conference, Medical Device Manufacturing Trade Show, ICFO Capital Conferences, and Fast Start Studios startup incubator.

Rand received his undergraduate degree in Advertising from California State University – San Jose and his Masters of Business Administration from Pepperdine University. He lives in Orange County CA and volunteers as a Judge for the CSUF Entrepreneurship’s business plan and venture launch presentations, and a mentor at the Mihaylo College of Business and Economics.

For more information, email rbrenner@licensingcg.com or visit www.licensingcg.com.